Reformers are creative and abstract thinkers who drive for results.  This competitive drive for outcomes is counterbalanced by a restraining need for perfection.  Reformers have great speed of thought and their reaction is tempered by a wish to explore all possible solutions before deciding.  They can suffer from unpredictable brilliance and conflict in ‘long-term’ decision making.  They require a manager who gives them freedom and space to do their job.

Reformers want freedom to explore, and as they enjoy problem solving, authority to re-assess their findings.  They set very high standards for themselves and others.  They tend to get upset when found to be in the wrong and will ‘canvass’ support for an idea long after the decision has been made.  They may become authoritarian when their hard work is not recognised.  Sometimes blunt, their egocentricity may be thought overbearing by some.  Reformers can be insensitive to others’ needs and may be perceived as reserved and cold.  The Reformer is Jung’s ‘Thinking’ type.

• Inner Drive:  Deep thought and attention to the task.
• Goal:  Striving for excellence.
• Judges others by:  Analytical capability and performance.
• Influences other by:  Efficiency and perfection.
• Value to the organisation:  Explores all avenues before making decisions; clinical and thorough.
• Over uses:  High self criticism and authority
• Under moderate pressure becomes:  Overly critical, impatient and negative thinker.
• Fears:  Disorganisation and failure.
• Would be more effective with more:  Tolerance and understanding of others’ work codes.